The building and construction industry is booming in Australia at the moment and becoming saturated with companies wanting a piece of the pie. SEQ have a strong foundation in the market, but their brand needed a complete overhaul to keep up with the ever-changing demands of the customer. The challenge was to create a distinctive brand identity that would stand out in a saturated market, and evoke a feeling of trust.

The resulting identity is rooted in the concept of family and design. Full screen images with bold colour and expressive typography was used to achieve this.