seq property
// 3
20-21
digital design
web development
brand identity
logo design
socials
![](https://cdn.prod.website-files.com/62a35f6707658f54950ac7a5/62bdc6005eecede0bfef8ded_1.111.jpg)
concept
The building and construction industry is booming in Australia at the moment and becoming saturated with companies wanting a piece of the pie. SEQ have a strong foundation in the market, but their brand needed a complete overhaul to keep up with the ever-changing demands of the customer. The challenge was to create a distinctive brand identity that would stand out in a saturated market, and evoke a feeling of trust.
The resulting identity is rooted in the concept of family and design. Full screen images with bold colour and expressive typography was used to achieve this.
![](https://cdn.prod.website-files.com/62a35f6707658f54950ac7a5/62bdc9a6db9c31735fb6faf4_iphone%204.jpg)
![](https://cdn.prod.website-files.com/62a35f6707658f54950ac7a5/62bdc9ed0c898d2504e7972c_Monitor-Mockup%203.jpg)